Two new models from Mercedes brings state of the art technology and value. Believe me!
Mercedes have just launched two new cars to the Irish market. The new A Class and the new CLS.
The A Class has changed considerably since its inception and going through that change I feel it has finally started to fit its skin. This new model has two things going for it. It has the latest state of the art technology and, I kid you not, great value. Mercedes make great play on the standard specification of this car and it really is “fully loaded” to steal our American cousins expression and can substantiate their claim that the car redefines luxury in the compact class.
Key to that is the MBUX that comprises a control-and-display unit that uses artificial intelligence to learn and memorise instructions. At its heart is a high-resolution, touch-screen embodying a navigation display with augmented reality technology, and intelligent voice control with natural speech recognition. I got a full demo of this and it is impressive and the self-learning is a real foretaste of things to come. For example if you always listen to a certain radio programme at a certain time the system will ask you if you want to change to it if you are not already listening to it. Scary and great at the same time. MB is seriously proud of this car and sees it as a game changer in the sector and based on my first encounter with the car I tend to believe them.
The new CLS is also here. It really is the badboy model in the MB family. It is an in your face, get out of my way sort of a car. It was an instant hit when it arrived back in 2003 – I’d have lost in a guess when bet - and I can confidently predict it will continue that success with this model. A big advantage with this model is the ability to seat 3 passengers in the back, which was changed following customer feedback. The original iconic design concepts are retained with the front getting a more crouching, elongated look. On the R roads around Powerscourt in Enniskerry, not the best mind, the suspension kept most of the dips and holes at bay to retain a super comfortable ride. It also has that new Mercedes trick up its sleeve – price advantage. Over its crosshair rival the A7 considerable savings of the order of thousands of Euro can be made. At the higher end of the market you may argue that this doesn’t matter but because the difference is so glaring the CLS pricing is going to have a huge impact.
Mercedes claim that during the last few years they have done a lot of soul searching and looking in the mirror both in terms of who’s chasing them and at themselves and have come to the realisation that they need to get back to what they to do best. And that is making the best cars in the world.
These two new models go a long way to meeting that claim, boast and aspiration.